Sam vs Shockwaves : round 1
Yesterday we initiated contact with one arm of the Proctor and Gamble Collective, the assimilators of all things bathroom related, in order to right some wrongs with their Gillette brand business. Today we turn our attention to Wella, more specifically the Shockwaves range of groovy hair stylisitications.
Dear Shockwaves
I have been a believer in vertical hair since my parents first allowed me to express myself through the medium of hair gel.
In the 20 years since this momentous occasion happened I have experimented with various brands and breeds of hair “product” with varying degrees of success, but it is only in the past 8 years or so that I have settled on the Shockwaves range, specifically the STYLING STEEL which, frankly sounds as manly as I am. This was, I confess, at least part of the reason I chose it initially, although my decision dictated more strongly by the fact that this gel, unlike many others I had tried, claimed to be too strong to just fall over after a couple of hours recreating my favourite Prodigy video in the temple of dance.
What did not impact on my decision making process, and having considered this carefully I even rule it out on a subconcious level, is the colour of the packaging which I believe was purple at the time, or maybe mauve.
Whatever, it really didn’t matter. In the time I’ve been subscribing to your brand of individuality enhancing hair product your marketing wizards have changed direction on several occasions, I’ve bought the same gunk in a purple tube, a silver one and now a red one and while I’m a sophisticated gentlement of advancing years and increasing wisdom I have to say that sometimes I’m inclined towards your competitors purely because they can keep their attention deficit disorder vis a vis colour of packaging under control.
It might seem like a minor concern on my part, but seriously, fellas at Wella – get it under control, like my hair.
Much obliged
Sam
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